Singing the Promotion Blues?

Not long after that rush of joy from contracting a book, comes the crashing realization that if you want the book to sell, you have to promote it.

There's lots of excellent information out there about what is an effective promotion tool. A friend sent me to this blog about using business cards effectively. She had some excellent points that I hadn't thought about before.

I will admit that much of my promotion has been targeted to how I buy books and what promotional material I keep. Anecdotal evidence isn't science, but it IS helpful in giving us a glimpse into how at least a segment of the book buying public responds to promotional material.

The hardest part of planning promotion is figuring out what works. If you only do one thing, by the time you get a royalty statement letting you know if it worked or not, a year (or sometimes more) has gone by.

My best advice, for what it's worth, is to take a little from your own book buying habits, mix in a little advice gleaned from others...and don't put all your promotional eggs in one basket.

Perilously yours,
Pauline

P.S. We'll see if I know anything about promotion before too long. I've entered The Romance Studio's Promo Diva Contest. It requires participation by readers, so stop by and check it out.