Now Remember: Pillage First, Then Burn

Okay, now that I've got your attention...

So I've been reading all the posts related to the RWA and the Digital Divide. I'm not going to weigh on on the actual discussion, but use it as a reminder about minding your manners when you're out and about. There's been a lot of pillaging and burning going on. As someone who's been there and burned that bridge once or twice, I'll just say: run, save yourself!

Authors are passionate, opinionated and strong-willed. We have to be those things to write. But when you are representing your small business, whether in person or online, you need to stuff passion in a closet or a trunk and protect your brand.

Authors sometimes forget that they don't just write books. If they are published, they are also a small business. If you go into the local market and the clerk is rude to you, your reaction is:

"I'm never going there again."

So why would it be different for readers who see us publicly lose control? Leave pillaging and burning to the barbarians and video games. When you're out of the house or online, keep it cool. Keep it polite. Don't engage. I'm not saying you can't have an opinion or express it. I am saying, write it down, let it sit for a while or run it by someone who won't tell you what you want to hear.

We KNOW the power of words. We KNOW how easy it is be misunderstood. If your words CAN be misunderstood, don't sent them out. Just vent and delete.

IF you engage and get misunderstood, apologize.

It doesn't matter if you're right.

Being right isn't the issue.

Protecting your brand, protecting your business IS the only issue.

Word of mouth either sells books or it stops sales of books.

You are either burning bridges or building them.

You've worked hard to write. You've worked hard to sell your work.

Why would you risk it for a flame out?

So what if you think someone has it wrong? So what if you have a brilliant argument to present? Does it help your brand?

So save the pillaging and burning for your novels. If it's making your crazy, kill the offender fictionally. Quit reading the discussion. Step back from the edge (and the computer). If you're having a bad day, don't go where you know you might have a problem. If you want to effect change, then address the person/org/people who can affect change.

If you have to engage, keep in mind that:

* Not every issue is about right and wrong. Sometimes they are just different points of view. You remember points of view, right? How peoples' POV is shaped by their life experiences?

* Where ever you take your eyes, they will always see things from your point of view. Be willing to accept premise that no one is ALL right or ALL wrong--including you. Your opinions are also shaped by your life experience. You have a POV. You get to keep yours and so does everyone else.

* Find where you DO agree and build on that.

* Agree to disagree. Be okay with agreeing to disagree. You can be brilliant and still not get agreement. (see my point on POV)

Life is short. Where and how you spend your energy and creativity should always be a choice and not a reaction, particularly the knee jerk kind.

Cultivating a professional persona is as important to your business as creating great stories and great characters.

Be the business person your writer needs you to be to make your small business a success.

To open a shop is easy, to keep it open is an art.
Chinese Proverbs

Managing Your Book Writing Business
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